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Famous Latin entrepreneur Ruby García once said, “We can choose to be a character in a story written out by someone else or we can choose to be the author of our own story.”

Latinos are the most entrepreneurial group in America.  They account for 20% of the U.S. population, but over the last decade, Latinos accounted for nearly 80% of all net new businesses created. During that time, Latino-owned businesses increased by 47%, while non-Latino owned businesses decreased by 2%. Today, there are over 5 million Latino-owned businesses in the U.S.

In 2018, the total economic output (GDP) of Latinos was $2.6 trillion. If U.S. Latinos were a stand-alone country, they would have the 8th largest GDP in the world – larger than the GDPs of Italy, Brazil or South Korea.

Yet the barriers that Latinos need to overcome are numerous. Even so, they have dared to undertake, and it is the mission of The Lonely Entrepreneur (501c3) to empower them to succeed.